11 april 2018

Attention for the importance of clean air

Public Affairs and Public Relations for the Lung Fund

The air we breathe in the Netherlands is not healthy. Every year, 5,000 people in the Netherlands die of the consequences, and 16,000 people have to be rushed to the hospital. Air pollution causes and exacerbates pulmonary diseases like asthma and COPD. In children, it damages the development of the lungs and brain, which hinders them for the rest of their lives. Air pollution also causes lung cancer, cardiovascular disease, dementia and premature births.

Longfonds (the Lung Fund) asked De Issuemakers to support them in getting this issue on the agenda in the political world. On 1 November 2016, Longfonds called for a National Clean Air Plan in The Hague. Director Michael Rutgers, together with ambassador Edwin de Vries and children from primary school De Dubbelster in Amersfoort, presented a plea for a National Clean Air Plan to the House of Representatives. The concrete result: a major showing of Representatives who, upon receiving the plea, took to Twitter in droves to share this splendid initiative and the importance of clean air in the Netherlands.


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