Lars Ykema is a consultant at De Issuemakers. Since joining the team in 2012, he has been supporting national and international companies and NGO’s from a variety of sectors, including tech, media literacy, retail and education.
His focus areas include campaign and media strategy. In his role, Ykema advises on the media outreach activities for his clients. He has a strong passion for brands and organizations who use their innovative strength to have a positive impact on the world.
He has an in-depth knowledge of the Dutch media landscape, especially in the tech sector. He leads the Facebook comms team at our office, being responsible for incoming press enquiries and media strategy around events, campaigns, product launches and visiting executives.
Ykema holds a Bachelor Degree in Communications Science from the Free University of Amsterdam as well as a Master’s Degree in Corporate Communications from the University of Amsterdam. Recently he followed an extra course focusing on communication and behavioral change at the University of Applied Sciences in Utrecht.