SIRE | Do you let your boy be a boy enough?

SIRE: Do you let your boy be a boy enough?

Do you let your boy be a boy enough? This SIRE campaign was one of the most important talking points of the summer of 2017. The reason behind the campaign was that educators in the Netherlands sometimes lose sight of the fact that boys develop and learn differently than girls.

The campaign caused a lot of controversy. The campaign was much discussed on radio, television, newspaper, social media and of course among Dutch educators. Fortunately, because SIRE sees it as its mission to wake people up, encourage them to think, discuss difficult issues, stimulate debate and get people moving.

The Issuemakers were responsible for the press strategy and press guidance during the campaign.

SIRE: Do you let your boy be a boy enough?

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