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DDMA – Introduction Dutch influencer register | Press Approach and Issue Making

DDMA – Introduction Dutch influencer register | Press approach and issue making Influencer marketing has quickly become a mature and fully-fledged channel within the marketing world. In addition to the immense possibilities it offers for brands and influencers,…

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Mister Kitchen – Dairy freedom: Dream butter must stay!

Mister Kitchen – Dairy freedom: Dream butter must stay! What do you do if, as a small brand, you receive threatening letters in a short time from the Dutch Dairy Organization (NZO), NVWA and Advertising Code Commission, because…

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Municipality of Rijswijk | Communicating about Wellbeing

Municipality of Rijswijk | Communicating about Well-being The city of Rijswijk is a growing municipality with a village character and metropolitan challenges in a region that is always on the move. Rijswijk wants the 56,000 residents to have a pleasant and...

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Media training

Media training As an organization, you must be prepared to regularly speak to the press, both in prosperous and crisis times. An unfortunate media appearance can have major consequences and haunt your organization, and it is…

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Ministry of Foreign Affairs | Media trend analysis

Ministry of Foreign Affairs | Media trend analysis In 2022, the Ministry of Foreign Affairs was regularly in the spotlight, both from the public and the media. The war in Ukraine and the role of the Netherlands in it were…

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Elsevier | Opinion leadership

Elsevier | Opinion leadership Elsevier, an originally Dutch company, is the largest scientific publisher in the world. It is committed to achieving diversity and inclusion – within its own ranks, but also in...

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The National Think Tank

The National Think Tank Every year, the National Think Tank brings together a diverse group of 20 participants to discuss the challenges facing our society and come up with solutions. In 2022 the focus of…

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Start Foundation | DreamersNL campaign

DreamersNL Imagine, you see an issue developing in society, right in front of you. But no one seems to notice? How do you ensure that you put your issue on the map...

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Birthheart | Integrated maternity care organizations

The integrated maternity care organizations (IGOs) were set up as an experiment by the Ministry of Health, Welfare and Sport to find out how to improve cooperation within maternity care. As a region, IGOs are…

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Tony's Chocolonely | I'm taking July 1st off!

On July 1 we commemorate the abolition of slavery in 1863 in Suriname and the former Netherlands Antilles and celebrate freedom (or Keti Koti or Dia di Abolishon). In reality, the…

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Triggerise | Tech for efficient and impactful development cooperation

In the jungle of development aid, it often remains unclear which projects have helped and which have not. In 2014, the development organization Triggerise was asked by the Ministry of Foreign Affairs to explore how…

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Elsevier | 3D model from Elsevier

To gain PR attention, both in online and offline media, at Issuemakers we always first look for the so-called “news hook”. When a client comes to us with the aim of gaining media attention…

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ASN Bank | Motivate people towards sustainable behavior

With money you can have a lot of influence to make the world a better place. ASN Bank has been committed to a sustainable, just society for 60 years. Working to protect and restore biodiversity is...

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Digital Trust Center | Cybercrime affects the entrepreneur

One in five entrepreneurs falls victim to cybercrime. This could involve ransomware, phishing email or other devious methods. Unfortunately, SME entrepreneurs are often not sufficiently alert to this. That is why the Ministry of Economic…

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Samsung | Studio 404: Summer School for Digital Art

There has been a major shortage of employees with digital and creative skills for years. Our client Samsung wants to reduce this shortage and encourage young people to discover and further develop their talents. Together with…

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Tony's Chocolonely | Serious PR

Tony's Chocolonely is one of the most successful Dutch chocolate brands and, in addition to delicious chocolate, is known for its mission and high-profile campaigns. The company wants the entire cocoa chain to be made slave-free, so that cocoa farmers…

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Healthcare Institute of the Netherlands | Process evaluation position high mountain treatment

At the end of 2019, the Dutch Healthcare Institute published its position no longer reimbursing high mountain treatment for people with (severe) refractory asthma. This position led to a great commotion among doctors and patients, which was subsequently taken up in the…

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ProRail | Track running has more consequences than you think!

Every day, 'track runners' cause many problems on and around the track. People walking their dogs near the tracks, cyclists who want to take a shortcut or children playing dangerously close to the tracks:…

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Ministry | National Test Capacity Coordination Structure

During the corona crisis, a national crisis structure developed within the government within which the Ministry of Health, Welfare and Sport (VWS) set up the National Test Capacity Coordination Structure (LCT) at the end of March 2020. The LCT, with special envoy…

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Municipality of Amsterdam | The Amsterdam MBO agenda

The Issuemakers work for the Municipality of Amsterdam in the context of the Amsterdam MBO agenda. Through this agenda, the Municipality of Amsterdam facilitates innovative educational projects and teacher grants that make Amsterdam's vocational education future-proof. The Issuemakers gives…

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Tax Authorities | Childcare allowance meeting

On January 20, the Tax Authorities organized a large meeting with parents at the Broodfabriek in Rijswijk. The reason was the problems that had arisen with the childcare allowance. The Tax Authorities had invited more than 300 parents to...

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Invest-NL | Publicity surrounding the launch of Invest-NL

On January 16, the launch of Invest-NL took place at the Westergasfabriek in Amsterdam in the presence of ministers Wopke Hoekstra (Finance) and Eric Wiebes (Economic Affairs and Climate). Invest-NL will be a private company, led by…

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Partner of National Think Tank

The National Think Tank Foundation was founded in 2006 to build a bridge between government, science, business and philanthropy - with the aim of helping Dutch society move forward with innovative ideas. Every…

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Dutch Hospital Association (NVZ) | Issue thinking and behavioral change

NVZ and De Issuemakers In mid-2017, the Dutch Association of Hospitals (NVZ) asked De Issuemakers to advise on the Acceleration Program for Information Exchange between Patient and Professional (VIPP). A 3-year process, which on the one hand is about...

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Media Literacy Week | First Gray and Wise Media Festival a great success

Media Literacy Week 2019: On or off? In a world full of media we constantly have to make choices. Want to check your apps or are you going to sleep early? Do you leave your child alone in the…

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Mylan | Awareness campaign 'Prostate Week'

"Can you help us with an awareness campaign about the importance of regularly checking your PSA level in men aged 50 and older?" was Mylan's question. Mylan would…

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The Kidney Foundation | Lotte is looking for a kidney

Saving a life by sharing a video In October 2017, Lotte Mertens, our 32-year-old colleague, was at her wits' end. She developed acute meningitis overnight. Happy…

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Elsevier | PR support

Elsevier is best known to the public as one of the largest publishers of scientific articles. However, over the past decade the company has invested heavily in a successful transition into an authority in the field…

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Kidsrights | Children's Peace Prize

For the fourth year we were responsible for generating publicity around the Children's Peace Prize, an initiative of Marc Dullaert who was surprised that children were never eligible for the Nobel Prize for…

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SIRE | Bronze Effie

We are particularly proud of the bronze Effie who received the SIRE for the campaign 'Do you let your boy be a boy enough?' From our agency, Lars Ykema and Anne Backer were responsible for the press strategy and press guidance. The…

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Women INC. | Gender-specific care on the map

Public Affairs and Public Relations for WOMEN Inc. Knowledge of healthcare is largely based on research among men. As a result, there is insufficient knowledge about the specific differences between men and…

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Long fund | Attention to the importance of clean air

Public Affairs and Public Relations for the Lungfonds The air you breathe in the Netherlands is not healthy. Every year, 5,000 people die in the Netherlands from the consequences, 16,000 people end up urgently in the…

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Facebook | #HerfstLive: 12 hours live with Natuurmonumenten

The most beautiful Dutch nature from sunrise to sunset, live on Facebook. That was how we showed autumn together with Facebook and Natuurmonumenten. For twelve hours, forest rangers across the Netherlands talked about typical autumn phenomena in…

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APCO | Netherlands-Ukraine Business Forum

De Issuemakers collaborates extensively internationally with strategic communications consultancy APCO Worldwide. We were asked by APCO to support the Minister of Finance of Ukraine, Natalie Jaresko, in March 2016 with the media strategy…

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SIRE | Do you let your boy be a boy enough?

Do you let your boy be a boy enough? This SIRE campaign was one of the most important talking points of the summer of 2017. The reason behind the campaign was that educators in the Netherlands sometimes lose sight of the fact that…

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KondorWessels Projects | 'Yes' wins in referendum in Arnhem

On November 30, 2016, Arnhem went to the polls for a referendum on Stadsblok-Meinerswijk. There had been plans for years to renovate that area on the southern bank of the Rhine. During the planning process there was a…

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AEB | Media monitoring and anchoring issue thinking

For a clean society now and in the future, AEB (Waste Energy Company in Amsterdam) solves waste issues. AEB extracts as many useful substances as possible from waste and the heat released during residual incineration of waste is used...

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Packed | Media monitoring

Companies that market packaged products are legally obliged to contribute to recycling. Verpact acts on behalf of the packaging industry and has various tasks. The packaging chains therefore make a major and active contribution…

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