By linking sponsorship more explicitly to social issues or themes, you as a company or organization can really make a difference in these turbulent times, after all, sponsorship is an integral part of an organization's business operations and communication.

The fact that many sponsorship activities have now been stopped is, in the eyes of Mayke from Keep of Issuemakers, the ultimate opportunity to rebuild everything from the ground up.

In this whitepaper, Mayke van Keep of Issuemakers outlines how sponsorship can help companies and organizations become even more relevant, including seven practical tips for putting this into practice.