Media appearance: tips, do's & don'ts
Do's
- Keep practicing
- Tell the truth
- Repeat your core message
- Use 'sound bites': a catchy quote or one-liner, journalists often copy this
- Take control: bring out the core message in the conversation as quickly as possible
- Have figures and facts ready: journalists love this
- Stay positive
- Stay short and concise
- Be prepared to provide explanations
- Play cards openly
- Stay businesslike
- Stay friendly
- Articulate clearly
Don'ts
- Give personal opinion
- Lying
- Speaking for or about others
- Attacking journalist
- Defensive positioning
- Answer with just “yes” and “no”.
- Speaking off the record
- Considering the journalist as a friend
- Use as little jargon as possible: if there is no other option, always explain it
With our custom made media training we pay attention not only to the form, but also to the content. As a result, media appearances will no longer be a potential pitfall, but above all a great opportunity to put an issue on the map. More about our media training? Please feel free Contact with us!