For many organisations, monitoring relevant media is part of their day-to- day business. The way in which they do so varies, however – from old-fashioned newspaper cut-outs to more modern methods. And those modern approaches are crucial, because since the rise of online and social media, the media landscape that requires monitoring has become a good deal more chaotic.
We bring order to that chaos every day for a variety of clients, by monitoring the issues that are relevant to their products, organisation or sector. To do so, we use our own online tool, the Issue Monitor. This instrument brings all required information within arm’s reach, from newspapers and weeklies to professional media, from regional TV channels to parliamentary documents, from weblogs to social media. Where desired, our advisors offer interpretations of news and developments.