What is a press spokesperson or press officer?
A press spokesperson or press officer is the point of contact of an organization or company for external parties. This includes maintaining contact with the press and releasing important information from the organization.
Position of press spokesperson in the organization?
The spokespersons can play an initiating role. After all, they are in daily contact with journalists and are better informed than anyone else about what is going on in society. This is especially important for new issues that are still dormant or for new developments within existing issues.
How does a press spokesperson work?
Spokespeople benefit from issue files surrounding issues that may arise, in which the issue, current developments, strategy, approach and stakeholders are well documented, so that they have the most up-to-date necessary knowledge for their core messages and lines of communication at all times. .