Sybrig van Keep

Bio

Sybrig founded Issuemakers in 2007 together with Mayke van Keep, after having worked in politics and public affairs for over 25 years. She is mainly active in the field of issue management, strategy, public affairs, political agenda setting, reputation management and stakeholder management.

Sybrig is known for her substantive drive, strong analytical skills, far-reaching curiosity and extensive current knowledge. She knows how government, politics and business make policy and when it is best to approach and involve them. Within her work, Sybrig is constantly focused on what really matters and she is always looking for new possibilities.

She wrote the book together with Mayke 'Issue thinking, Real bosses make an impact' about social issues, issue management and putting issues on the political and social agenda. With four others she subsequently wrote the book 'Public Affairs in a social perspective'. Advocacy focuses less and less on politics and increasingly on stakeholders in society surrounding issues.

In 2017, together with Mayke, she earned a place on the prestigious TheNextWomen100 list, an overview of female entrepreneurs. In addition, Sybrig is a former member of the municipal council in Ouder-Amstel, affiliated with the Worldconnectors and involved in the women's network of VNO-NCW. In 2024, they sold the company to the Rud Pedersen Group, a European agency specialized in Public Affairs and strategic communication, with 19 partner agencies and more than 650 colleagues. They are still actively involved in Issuemakers as Senior Advisor.