What is reputation management?
Reputation management is the collection of targeted activities by a person or organization to evoke a specific, desired image among those involved/the public. These activities mainly include creating positive associations and limiting negative images. The extent to which an organization is alert to what is happening outside its own organization therefore determines the positive outcome reputation and the success of an organization. Reputation management is increasingly the common thread in the social media policy of organizations. In short, reputation management is a strategy to create a favorable image among desired target groups and avoid an unfavorable image.
First of all, it is important to assess risks. Risk management includes the structural monitoring of reporting that can influence how people view your brand or product. This way you can respond appropriately and protect or improve your reputation. Through reputation management you keep everyone within the organization informed in a structured manner about what is going on and whether expectations are being met.
Secondly, good monitoring of the media is the basis of reputation management. This includes protecting, mapping and improving the reputation. This applies to both online and offline media. First define what needs to be monitored and what information is and is not important. This way you can measure the general impression of your brand and adjust it if necessary.
What are the benefits of reputation management for your organization?
- By monitoring the media in a structured way through reputation management, you collect information for the proper communication, customer service and marketing.
- You also analyze which factors influence your brand and reputation. Only in this way can you really keep the reputation of your organization clearly organized. This way you can make a good assessment and see where change is needed.
- With reputation management you work in a targeted manner, as you first look at what you want to analyze. Through a process of influencing, inventorying and optimizing, you can become more public trust in your organization to win. This happens through both online and offline media. This way you can optimize and strengthen your reputation.
The importance of online reputation management
Nowadays it is increasingly important to have a positive online reputation. Reputation management inevitably contributes to this and provides great added value for professionals and large and small companies.
By managing your reputation online and offline, you can find another job or acquire new customers much more successfully. After all, you can only make a first impression once and when you have won people's trust, they will come back.
Online profiling is of decisive importance
Your online profile, what others write about you and how you deal with this are decisive. This can make the difference when it comes to winning an assignment or position. This form of branding of you as a person or of your brand or organization helps you to consistently communicate who you are, what your expertise is and what exactly you or your organization stand for. Also see: online reputation management.
More depth? Also read it reputation management step-by-step plan, legitimacy management and reputation and the difference between reputation and image.